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The Forbes M+A Group Advises Novelty Lights on its Sale to American Lighting

Leading e-Commerce lighting platform focused on commercial grade products in the U.S. outdoor, seasonal, and decorative lighting market

Greenwood Village, Colo., (January 31, 2019) – The Forbes M+A Group (Forbes), a leading transaction advisory firm, served as exclusive advisor to Novelty Lights (Novelty), an e-Commerce lighting platform, on its majority interest sale to American Lighting Inc, a subsidiary of  Neo-Neon Holdings Limited. The transaction will serve to complement American Lighting’s current sales channels and supplement Novelty’s existing supply chain.

“American Lighting is an ideal partner for Novelty Lights. The combination will provide greater control over our supply chain and sales channels, ensuring a great customer experience in each transaction,” commented Tres Coors, CEO of Novelty Lights. “Forbes did a great job of guiding us through the process. Their industry knowledge, relationships with buyers, extensive transaction experience, and adaptive and creative deal making were essential in achieving an outcome that met our goals.”

“Novelty Lights’ decision to secure a strategic partner  will  position the company as an industry leader for years to come,” said Tom Schmidt, Managing Director & Partner at Forbes and Novelty Lights lead advisor. “The Forbes team was pleased to advise Novelty Lights on this transaction and achieve a great outcome.”

About Novelty Lights
Novelty Lights, a Colorado based company, was founded in 1999 as a direct importer of rope lights, holiday lights, and a variety of popular novelty lights. Since its founding, Novelty has grown into a leading e-Commerce lighting provider with a vast product line and unbeatable customer service.

About The Forbes M+A Group
The Forbes M+A Group is an award-winning Denver-based mergers and acquisitions advisory firm. The firm has a capital formation group and also serves buyers and sellers in middle-market M&A transactions. Forbes applies meticulous attention to detail helping business owners develop and execute M&A strategy, acquire companies and partner with investor groups for growth to maximize value in an eventual exit. Senior advisors at The Forbes M+A Group have more than 200 years of combined experience in transactions across a wide variety of industries. For more information regarding this transaction or The Forbes M+A Group please contact Max Eckstein.

About American Lighting
Founded in 1989, American Lighting manufactures a wide range of lighting solutions for residential, commercial, and specialty lighting needs. The company is committed to providing its customers a broad line of innovative and high-quality lighting products.

Media Contact
Max Eckstein
Max.Eckstein@ForbesMA.com
303.872.9085